who we are

Mission & Vision

The Sonoma Valley Health and Recreation Association (Sonoma Splash) is a 501(c)3 dedicated to providing a sustainable, state of the art, multi-use aquatic and recreation facility accessible to all Sonoma Valley residents for aquatics education and safety, recreation, fitness, physical therapy, and family fun.

The goal of Sonoma Splash is to create a community space that inspires residents from across the Valley to come together. Sonoma Splash envisions a day when Sonoma Valley boasts a multi-use, recreation facility that is accessible to all residents of the Valley for fun, fitness, education and recreation.

The key to our community pool vision is its accessibility to all residents of Sonoma Valley, with a wide variety of aquatic programming to suit our diverse community’s needs.

sonoma splash is...

The quintessential childhood moment

A pack of kids on bicycles cruising to the local community pool on a summer morning, heading to a day of exercise and community-building disguised as fun in the sun.

The classic Olympics montage

Early mornings at the aquatic center, mothers and fathers drop off their high schoolers for pre-dawn workouts.

The emotional breakthrough

A special needs adult who has been taking swim lessons all winter swims his first full lap.

A family coming together

Mom and Dad train for a triathlon, the second grader takes her first swim lesson, and the teenager works her first shift as a lifeguard. 

Sonoma Splash will help make it possible for moments like these and many more to happen every day in our community. For the first time ever, the Sonoma Valley High School Aquatic Center is within reach for the students and residents of Sonoma Valley. Dive in, and join us as we support this important community initiative!

a STATE-OF-THE-ART, MULTI-USE FACILITy

Sonoma Splash’s partnership with the Sonoma Valley Unified School District has created a new high school aquatic center, modeled after the country’s premier aquatic and recreation facilities.  The aquatic center will provide Sonoma Valley’s students and residents with a multi-use facility that incorporates a 25-yard pool with 14 lanes and a smaller warmer-water instructional pool. 

The aquatic center will meet student needs while providing a dynamic programming package offering a wide variety of aquatic education, safety and fitness programs. Maximizing use is the key to success for any community pool – this facility will be designed to accommodate physical education for students, competitive swim programs and events, learn-to-swim programs, lap swimming, aquatic recreation, water safety, physical therapy and much more.

The high school aquatic center provides meaningful access to the water for Sonoma Valley residents of all ages while creating a diverse revenue stream to ensure long-term sustainability.

board of directors

Paul FAVARO

Board President

Paul is a native Northern Californian who moved to Sonoma in 2007. He is a former senior executive of Nordstrom, and is currently a business consultant. Paul comes from a swimming family, having swam competitively growing up with his five siblings in Vallejo. His mother, Jeanne, was the 1976 US Masters National Bronze Medalist in the 1,650 freestyle. His father, Barney, was a senior advisor to US Swimming, and a founding member of the International Swimming (FINA) Doping Panel. Paul was drawn to the mission of SVHRA through his association with US Swimming, and the understanding of the need and benefits of having a publicly-accessible community-based swimming pool. Paul is still a competitive swimmer and enjoys open water swimming in San Francisco Bay. When not in the water, Paul is learning the ropes of social media from his daughters.
ARDEN KREMER

Board Secretary

Arden is the director of SwimAmerica Sonoma, a local swim school for children aged 4 and older. Arden has taught swimming in Sonoma Valley since 1994 when she joined with other local parents and formed Valley of the Moon Aquatics (VMA) to promote swimming for safety, fitness and competition. A hallmark of Arden’s work with VMA and SwimAmerica Sonoma is a scholarship program that has provided thousands of Valley children the opportunity to learn to swim regardless of their socio-economic background. Arden’s involvement with SVHRA is driven by her belief that swimming is not only an empowering skill that all children should have the chance to learn, but is truly a life-saving necessity. When not on the pool deck, Arden can be found tasting olive oil as a judge for the California Olive Oil Council, or skiing in Tahoe.
SAM COTURRI

Board Treasurer

Sam is the general manager for Winery Sixteen 600 as well as PR and marketing director for Enterprise Vineyards in Sonoma Valley. He has a background in public relations and government affairs. Born and raised in Sonoma Valley, Sam grew up swimming for the Sonoma Sea Dragons at the old high school pool. Sam’s involvement with SVHRA is inspired by the many friends and countless memories he made at the pool in Sonoma, an opportunity unavailable to so many of Sonoma’s current generation of children. When he finds time to relax, Sam can be found watching or listening to the San Francisco Giants game.
MADOLYN AGRIMONTE

Board Director

Madolyn brings leadership and a wealth of professional experience to the Board of SVHRA. Madolyn served as Council Member and Mayor of Daly City from 1990 to 2002. She also worked as a Legislative Assistant to U.S. Senator Alan Cranston and State Senator John Foran, and is a current Sonoma City Council member. Madolyn has held many volunteer positions at the local level including Vice Chair, Sonoma Valley Health Care District Board of Directors, and past President, Sonoma Community Center. Madoyln also served on the Boards of Presentation School, Sonoma Valley Health Roundtable, and the Hospital’s Fundraising Committee for the Skilled Nursing Facility. She joined the SVHRA Board in January 2013.
MARY FAVARO

Board Director

Mary brings business, education and non-profit experience to the Sonoma Splash Board, as well as great enthusiasm for bringing a community pool to Sonoma Valley. She most recently served as the Executive Director of the Sonoma Valley Education Foundation before handing over the reins in 2021 to focus her efforts on nonprofit board work. Prior to her work at the Ed Foundation, Mary was a Middle School STEM teacher at The Presentation School in Sonoma, and a business consultant in locations throughout the US, UK, South America and Australia. She received her Masters in Teaching from National Louis University, and earned her MBA from Stanford University. Mary and her husband Paul have four children, and have lived in Sonoma since 2007.

history

The Sonoma Valley Health and Recreation Association was founded in 2000 by a group of Sonoma Valley residents who shared a dream of qualifying a local ballot measure to build a community swimming pool in Sonoma. When their efforts fell short, the organization dispersed the funds they raised to various athletic projects in Sonoma Valley, including building a fifth tennis court at Maxwell Park and resurfacing the Schantz Track at Sonoma Valley High School.

In 2011, city council members Ken Brown and Tom Rouse brought together a small group of dedicated residents to develop a new plan to build a community aquatic facility in Sonoma Valley. This new group dubbed as Citizens United for a Sonoma Pool (CUSP) quickly realized that the best model for realizing this dream was to form a privately funded nonprofit organization.

In 2012, the SVHRA board and the CUSP board merged and formalized their effort to build a multi-use, community pool. The first action of the new board was to commission a survey to gauge Sonoma’s interest for such a facility. The results were overwhelmingly positive and spurred SVHRA to further action.

In 2013, the prestigious, United States Swimming Association (USSA) chose SVHRA for an in-house “Build-a-Pool” conference, providing an enterprise business plan to build and operate a modern aquatic facility. In September 2013, SVHRA launched Sonoma Splash, a collaborative effort to build a broad base of support for a local, Sonoma-based multi-use aquatic facility.

2014 continued that momentum going into contract on a unique piece of property at 175 Verano Avenue in Sonoma. The community rallied behind the project to raise enough funds to close escrow on Halloween. Local architecture firm, RossDrulisCusenbery came on board as master architects, coupling with Aquatic Design Group as the aquatic designers for the project. With design input from USSA and the local community, they developed a two-pool approach that maximizes potential use while ensuring economic sustainability.

In 2018, SVHRA and the Sonoma Valley Unified School District agreed to combine efforts to build a joint pool complex located at the Sonoma Valley High School rather than building a separate community pool on the Verano Avenue site. Using combined District and SVUSD funds to serve both student and community aquatic needs, we are able to realize the dream of a first-rate Sonoma Valley aquatic complex. The groundbreaking at the high school was held on September 24, 2021 and the center is scheduled to open in summer of 2022.

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Join other Sonoma Valley community members and receive monthly updates on aquatic center construction progress and programming announcements.  

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Teach a child to swim by sponsoring Learn To Swim Scholarships at the new Sonoma Valley high school aquatic center opening in 2022!

Matching funds through Dec 31, 2021

YEAR-END APPEAL

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